In today’s competitive digital space, getting found online is tough especially for small accounting firms facing off with both solo practitioners and large tax consultancies. But with the right SEO approach, it’s possible not just to stand out, but to lead.
Here’s how we helped Dexado Accounting and Tax, a firm in Ottawa, increase its organic website traffic by over 500% and secure #1 Google rankings for key services all within a year.
Our effective AI SEO strategies also earned the accounting firm strong visibility on platforms like ChatGPT, expanding their reach beyond traditional search.
About the client: Dexado Accounting and Tax
Dexado Accounting and Tax is a boutique firm based in Ottawa, Canada, offering small business accounting, tax filing, and cloud bookkeeping. Led by Boris Davidkov, a former CRA officer, the firm is recognized for personal service and precision.
Though they had a strong client base, their online presence was weak. Their goal was clear: attract local, high-quality leads through search.
The challenge: Competing in a Crowded Local Market
Ottawa’s accounting market is saturated. Dexado faced competition from solo bookkeepers and large-sized firms with bigger marketing budgets.
Objectives included:
- Achieving top-3 rankings for key search terms
- Driving traffic from Ottawa-based small businesses
- Converting visitors into qualified leads
The Turning Point: Pilot project that built Trust
Boris had previously managed SEO in-house but found the results inconsistent and time-consuming. Seeking a more effective solution, he began exploring SEO outsourcing company in India. After evaluating several agencies, he shortlisted us and decided to start with a low-risk pilot project. giving us the opportunity to demonstrate our approach, communication, and early results before committing long term.
Our SEO strategy for Dexado Accounting and Tax
We implemented a structured SEO plan focused on local visibility, user experience, and sustained growth.
1. Audit and understanding
We began by understanding Dexado’s services and target audience. A full website and technical audit revealed SEO gaps and opportunities.
2. Targeted landing pages and content
We created service-specific pages optimized for search intent, with clean, informative content, FAQs, and strategic calls to action.
3. Technical SEO cleanup
We fixed speed, crawl errors, broken links, and mobile responsiveness to improve visibility and usability.
4. Educational blog content
With support from Boris, we published blog posts addressing small business accounting questions. These posts earned featured snippets and boosted relevance.
5. Local link building
Using competitor analysis, we built high-quality backlinks from relevant local sources to strengthen domain authority.
The Results: Boost in the Bottom Line
Within 12 months:
- 500% increase in organic traffic
- #1 rankings for key phrases, including “small business tax accountant Ottawa” and “cloud accounting and bookkeeping Ottawa”
- 85% of traffic now SEO-driven
- Consistent, quality inbound leads
Why SEO outsourcing worked for Dexado
Outsourcing allowed Dexado to:
- Run a cost-effective pilot before full commitment
- Access specialized expertise without building an in-house team
- Stay focused on clients while we drove their online growth
Want similar results for your Accounting firm?
We help small accounting and bookkeeping firms grow via tailored SEO. If you’re ready to:
- Increase your visibility
- Rank for high-value local keywords
- Turn search and AI platforms traffic into loyal clients
We’d love to chat.
About Growth Accelerators
Growth Accelerators is a trusted SEO outsourcing company based in India, working with small businesses to deliver transparent, data-driven search engine optimization strategies. With over 15 years of digital marketing experience, our team is equipped to help you navigate today’s evolving search landscape, including AI-led search platforms.
To explore how we can support your SEO goals, feel free to reach out to us at monisha@groacc.com
