In the crowded world of fashion jewelry ecommerce, where marketplaces like Myntra, Amazon, and Nykaa dominate the search space, standing out organically isn’t easy. But with the right SEO strategy, even a growing brand can carve out a space, and scale rapidly.
Here’s how we helped SALTY, a fashion accessories brand based in India, grow from just 721 organic monthly visits to over 152K in 15 months, and rank on the Ist page of Google for 1,100+ keywords, including hundreds in the top 3 positions.
Our effective AI SEO strategies also earned the company strong visibility on platforms like ChatGPT, expanding their reach beyond traditional search.
About the Client: SALTY
SALTY is a fashion-forward accessories brand with a vision to become a go-to destination for both men’s and women’s jewelry enthusiasts. With a strong identity and curated product offerings, their goal was clear: increase visibility, attract relevant traffic, and boost sales through organic search.
The Challenge: Dominating a competitive SERP
SALTY wasn’t just competing with other jewelry brands. Their main competition on Google included giant marketplaces like Myntra, Ajio, Nykaa Fashion, and Amazon, platforms with massive marketing budgets and strong domain authority.
The client’s goals included:
- Increasing overall organic traffic
- Ranking on the first page for a large set of relevant keywords
- Growing organic transactions through search visibility
Building Trust and Beginning the Journey
As a reputed SEO outsourcing company in India, we were brought in to manage SALTY’s SEO end-to-end. With a clear roadmap and an open line of communication, we collaborated closely with their in-house team to drive long-term results through consistent execution.
Our SEO strategy for SALTY
We implemented a multi-layered Ecommerce SEO plan focused on scaling organic traffic, expanding keyword coverage, and driving conversions.
1. Keyword and competitor analysis
We conducted deep keyword research and analyzed SALTY’s direct and marketplace competitors. This helped us identify high-potential keywords and structure a solid content and category strategy.
2. Event-based landing pages
We created and optimized seasonal landing pages for events like Diwali, Rakshabandhan, and Valentine’s Day, published well in advance to capture festive search traffic.
3. On-page optimization
We optimized headers, internal links, image alt text, and meta tags site-wide. This improved crawlability, content relevance, and user experience across all product and collection pages.
4. Strategic blog content
We produced blog posts targeting fashion trends, styling guides, gifting ideas, and more, bringing in top-funnel traffic and supporting internal SEO through cross-linking.
5. Expanding with collection pages
We added new category and color-based collection pages to target long-tail keywords and broaden product discovery across search.
6. Off-page SEO and link building
We earned high-quality backlinks through competitor analysis, content-driven outreach, and publishing link-worthy blogs, boosting SALTY’s domain authority.
The Results: scaling visibility and transactions
Over 15 months, the results were transformational:
- Organic Traffic grew from 721 to 152,000+ monthly organic visits
- From 13 to 1,100+ keywords on Google’s first page
- 300+ keywords in the top 3 positions
- 14,800+ keywords ranking in Google SERPs overall
Client Feedback
Why SEO outsourcing worked for SALTY
Outsourcing allowed SALTY to:
- Scale their digital visibility without hiring an in-house SEO team
- Compete effectively with large marketplaces through focused strategy
- Stay invested in product and brand growth while we handled technical execution
- Gain access to ongoing SEO support tailored to seasonality, trends, and ecommerce behavior
Want similar results for your Ecommerce (Fashion) brand?
We help fashion and lifestyle ecommerce brands grow through smart, scalable SEO. If you’re looking to:
- Boost your organic traffic and product discovery
- Rank on the first page for high-converting keywords
- Drive consistent sales from Google and AI-powered platforms
We’d love to chat.
About Growth Accelerators
Growth Accelerators is a trusted SEO outsourcing company based in India, working with small businesses to deliver transparent, data-driven search engine optimization strategies. With over 15 years of digital marketing experience, our team is equipped to help you navigate today’s evolving search landscape, including AI-led search platforms.
To explore how we can support your SEO goals, feel free to reach out to us at monisha@groacc.com
