LilacBuds is a study abroad consulting firm offering personalized mentorship to students aspiring to pursue higher education from premium colleges.
Extremely competitive domain. Up against companies with a decade-long online presence like Jamboree, Manya Education, and MBA Crystal Ball.
– 1st page rankings and place in featured snippet for multiple TRANSACTIONAL keywords
– Achieved ranking in Google’s latest “Generative AI” section!
– Increase in traffic by over 150% year over year
– Leads are generated from geographies including India, USA and Middle East
LilacBuds
Study Abroad Consultants
National SEO
India
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Our SEO strategy for LilacBuds
We created separate buckets of keywords, which was a mix of :
Our strategy team conducted a thorough competition analysis by identifying the top 3 relevant competitors, focused on admissions consulting, and assessing their strengths and weaknesses to devise a strategy to outrank them.
For tangible SEO results, Technical SEO cannot be limited to a one time set up, it requires continuous and ongoing efforts. Our technical SEO work included right from the basics like site maps, robots.txt, canonical tags to working on the Core web vitals and broken links.
Our findings from the keyword and competition analysis paved the strategy to building multiple locations, colleges, destinations and program specific pages. This helped us increase our keywords universe and content density. Our client proactively contributed to building well-research content for the website pages.
The webpages were very well optimized. The meta title and descriptions were well thought off and aligned with Google’s best practices.
To position our client as a subject matter expert in their domain, we created a comprehensive blog strategy. Our goal was to connect with a broader audience interested in studying abroad while maintaining a focus on those seeking top-tier universities. We were able to achieve visibility in featured snippets, people Also Ask section and multiple 1st page rankings.
To start with, we did a detailed competitor analysis of backlinks using tools like Ahrefs and SEMrush. Backlinks were created on sites with high Domain Authority (DA). Our off page strategy included the creation of business profiles, infographic submissions, social bookmarking, and quora answers.
Exceptional growth in relevant organic traffic and qualified leads that converted into high-paying, actual clients!
*Original Case study was first published on Growth Accelerator website. Click here to visit page.
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